FilterEasy

DTC Subscription Company of Air & Fridge Filters.

Manufacturer & Distributor.
Ships 5M+ Units Annually.

Website homepage for FilterEasy, a service that delivers air filters. Displays a person holding a package labeled 'Air Filter' at a wooden table with a sign-up button and a banner offering 50% off on the first purchase.

Director of Creative Strategy,
Design, & Operations

I independently directed end-to-end creative production across paid social, email, web, CTV, and packaging, ensuring brand consistency and performance-driven execution. Reporting to the VP of Marketing, I aligned creative strategy with a $4M+ budget and 70K subscription forecast, while personally managing photo shoots and six-figure CTV campaigns on time and within budget. I partnered with Tech to optimize the customer journey—boosting site conversion from under 1.35% to over 3.5%—and streamlined workflows to cut turnaround times and improve cross-team collaboration. My hands-on creative direction drove stronger acquisition and retention, while high-visibility brand initiatives, from facility design upgrades to internal materials, further strengthened company culture.

Smartphone displaying an app called Filter Easy offering 50% off first order for air filters, with a woman holding two air filters, a sign-up button, and how it works section.

We Can’t Filter Everything…

CTV Spot produced with Lemonlight Studios.

Make Your Life FilterEasy

CTV Spot produced with Lemonlight Studios.

How to Filter Like Magic

CTV Spot produced with Lemonlight Studios.

Facility Location Shoot in Wilson, NC

All photography by Anne Gattilia.

Lifestyle Shoot in NC

All photography by Anne Gattilia.

Paid Social Assets

  • Comparison between a white MagicFilter and a beige traditional filter, highlighting features of the MagicFilter such as scheduled arrival, durability, precise sizing, and energy savings, contrasted with traditional filters described as often forgotten, bulky, hard to find, and overworked.
  • A promotional flyer with a torn paper design promoting a mystery sale for an air freshener brand. It features bold text stating 'Unlock Fresh Air,' 'Our Mystery Sale,' and a large number '22' with a dollar sign. There is a black button that says 'Reveal My Offer!' and a small instruction to tear the paper at the dotted line to reveal savings.
  • Air filters with a review overlay showing one star out of five, indicating a poor review, with the message 'Made me realize I'm actually forgetful.'
  • Advertisement for FilterEasy, promoting their MagicFilter HVAC filter with benefits including clean air on autopilot, efficient airflow, door delivery, and reminder to change the filter.
  • Close-up of a dirty, dusty air filter on the left, and a clean, white air filter with a black label that says 'FRESH AIR CLUB' on the right. Text at the bottom reads 'Air is Better Filtered'.
  • Spring-themed poster promoting air filter replacement with a box of air filters and a filter detail, text says 'Spring Clean Your Air!' and 'Air Filters Auto-Delivered'.
  • A package containing a set of air filters with a slogan that reads "Protecting Your Home’s Air, 1 Month At A Time."
  • Advertisement image for home air and fridge filters offering 50% off first order with a blue background, large text at the top reads 'For the Love of Convenience,' a white air filter in the center, and a blue circle on the filter says '50% OFF FIRST ORDER'. Text at the bottom indicates filters are 'Auto-Delivered On Your Schedule'.
  • Promotional image of a special offer on $2 air filters, showing a cardboard box labeled 'MagicFilter' and a filter on a light blue background with text advertising auto-delivered air filters.
  • Advertisement showing a sale on air filters, priced at $2 each. Features images of different air filters on a blue background with bold text stating 'Our Best Intro Offer!'.
  • Promotion poster with images of car air filters and text advertising a $2 introductory offer for auto-delivered air filters.
  • A woman smiling and touching her face, holding a box of air filters with a sale sign in the background. The sale price is $2 for air filters.
  • Living room with gray sofas, wooden coffee table, plants, and a bookshelf with decor, sunlight streaming through windows.
  • Advertisement for auto-delivered air filters with a $2 introductory offer, showing three different white air filters on a light blue background with bold blue text.
  • A person holding a can of Fidgetastic air freshener with water splashing out, set against a blue background with the words 'SALE' and a circle indicating '50% OFF FIRST ORDER'.
  • Bright neon sign that reads 'Clean Air Air Club' with the text 'Sponsored by FilterEasy MagicFilter' below, set against a colorful, abstract background.
  • Mobile phone screen displaying the FilterEasy app with the question, "How many air filters does your home have?" The screen shows the number 1 with a minus sign and a large circle indicating a cost of $2 for Air Filters.
  • Comparison of a white FilterEasy Magic Filter and a standard brown pleated air filter in a split image with decorative elements, highlighting differences in design.

Facade Improvement Project in NC

“Rena is truly the backbone of our team—equal parts creative visionary and strategic thinker. She keeps our work looking fresh and on-brand while managing projects with incredible speed and precision. Her ability to communicate effectively across the organization ensures alignment, and she consistently delivers work that feels cohesive and impactful. Having worked alongside Rena for nearly a decade, I can say with absolute confidence that her dedication, talent, and work ethic are second to none.”
— Jenna George, VP Marketing @ FilterEasy