With 15+ years at the intersection of creativity and operations, I’ve led teams and driven projects from national campaigns to hands-on brand refreshes. At FilterEasy, I oversaw all creative production—across paid social, email, web, CTV, and packaging—while aligning with leadership on a $4M+ budget and helping boost site conversion from 1.35% to 3.5%. At The Shade Store, I managed a creative team delivering campaigns, photo shoots, and collateral for 130+ showrooms nationwide, while streamlining workflows and scaling a fast-growing brand.

Alongside these roles, I run Rena Franco Design, my independent studio, where I develop brand identities, marketing collateral, and photo shoot productions. My early career in print, prepress, and production instilled a sharp eye for detail and a respect for process—expertise that continues to ground my work today across campaigns, packaging, and brand identity.