Tiny Hearts Farm

Organically Grown Flowers

Farm & Flower Shop in Hudson Valley

Screenshot of Tiny Hearts Farm website with a background of blooming flowers in a field and a white overlay containing text about organic flowers and a call-to-action button.

Creative Director & Project Lead (Freelance)

Led a full rebrand for a farm’s transition into a brick-and-mortar flower shop, developing a new logo, visual identity, and cohesive brand package. Oversaw design and production of storefront and roadside signage, packaging, ads, mailers, an email newsletter, and a complete website update. Partnered with the business owners, interior designer, and website administrator to align creative direction across all touchpoints, managing requests, revisions, and deadlines with efficiency. Delivered a unified brand launch on schedule, ensuring the new shop and website opened with a strong, consistent identity.

A mobile phone displaying a webpage for Tiny Hearts Farm, featuring images of greenhouses filled with flowering plants and a display of colorful flowers at a farm shop.
A sign for Tiny Hearts Farm Flowers with a floral graphic in front of a white house with a porch.
Sign reading "Tiny Hearts Farm" with a graphic of a plant with flowers and roots, black text on a white background, hanging in a rustic setting.
Bouquet of pink, white, and dark red sweet peas wrapped in brown paper with a "Tiny Hearts Farm" label from Copake, NY.
Colorful bouquet of flowers held by a person's hand in front of a sign that reads 'Tiny Hearts Farm Flowers' with a decorative black vine design on a light green background
Green door with a glass window displaying a logo that reads 'Tiny Hearts Farm' with a heart-shaped plant illustration.
Bouquet of mixed flowers including sunflowers, daisies, and purple and pink blooms, wrapped in brown paper with a small green ribbon, label reads 'Tiny Hearts Farm'.
Sign on glass door for Tiny Hearts Farm featuring a floral design.
Brochures and business cards for Tiny Hearts Farm are displayed on a wooden table alongside two vases of flowers, one with white and pink flowers and the other with greenery.
Sign for Tiny Hearts Farm Flowers, featuring a flower with roots design on a pale green background, mounted on a white wall.
Close-up of pink and orange tulip flowers with green leaves, with white text reading 'Tiny Hearts Farm' in modern font.
Brochure for Tiny Hearts Farm featuring a close-up photo of orange and pink tulip flowers and green leaves.
A bouquet of pink tulips, purple lilacs, and greenery wrapped in beige paper with a dark green ribbon, placed on a wooden surface.
“When our farm opened a brick-and-mortar flower shop, we needed everything. From a new logo and complete rebrand to storefront and roadside signage, packaging, ads, mailers, an email newsletter, and a full website update—it was a fresh start for our business. We came in with just a few ideas about the image we wanted and the key points to highlight, and Rena turned those into a cohesive brand package that brought our new store and website to life, right on schedule. She collaborated seamlessly with us, our interior designer, and our website administrator—responding quickly to requests, changes, and deadlines. The entire process was far smoother than we expected, and the results were beautiful.”
— Jenny Elliott, Farmer & Owner of Tiny Hearts Farm